The winds of change are coming for the traditional B2B Sales and Marketing process…
“Helping today’s B2B buyers buy isn’t a sales challenge, nearly so much as an information challenge (or, alternatively, an information opportunity). The companies that best provide customers the information they most urgently seek, specifically through the channels they most clearly prefer, are in a far better position to drive commercial success in today’s rapidly evolving digital commercial landscape.” -Adamson
With more than 50% of millennials preferring a rep-free buying experience, compared to 29% of Baby Boomers, do you think the traditional sales roles will become obsolete?
Buyers are now savvier than ever, thanks to the wonders of the internet and independent research. They tend to use sales teams as a means of information acquisition, less so for conversation alone. Ensure that your customer-facing teams have access to the best and most timely information available. Check out Vizerto. https://vizerto.com/