FAQs are out. Enterprise Digital Assistants are in.
“Let’s face it: Most FAQ pages aren’t composed of frequently asked questions at all. The content on the page is invented by someone on the marketing team. Hopefully the chosen questions reflect reality, but they’re almost never pulled from a deep knowledge of what customers are actually asking. You can’t tell us that this question …
FAQs are out. Enterprise Digital Assistants are in. Read More »
