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FAQs are out. Enterprise Digital Assistants are in.

“Let’s face it: Most FAQ pages aren’t composed of frequently asked questions at all. The content on the page is invented by someone on the marketing team. Hopefully the chosen questions reflect reality, but they’re almost never pulled from a deep knowledge of what customers are actually asking. You can’t tell us that this question …

FAQs are out. Enterprise Digital Assistants are in. Read More »

Despite investments in seller tools, content, and training, B2B sellers still struggle with productivity and answering everyday questions

Seller efficiency and effectiveness have been a business challenge that has been around as long as most businesses. In today’s B2B world of digital transformation, exponential complexity, and information explosion, this challenge has become even more acute. How do YOUR sellers handle tough questions in front of a customer? Are your sellers fluent, and accurate, …

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Essential components of a truly different, better approach to sales enablement

Improving sales productivity and efficiency is on every CRO’s priority list. Inefficient and ineffective selling motions within organizations can cost companies millions in lost revenue. Among all the areas to improve annual revenues, 79% of sales executives say a leading driver of hitting new targets is improving seller productivity. 84% of sales executives cite content …

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Real-time, relevant sales enablement without chatbots, search engines, or more knowledge management tools

This is the final article in a three-part series exploring different, better approaches to improving sales enablement challenges. The long-held and time-tested formula for success in B2B sales is the art of managing relationships and building the highest levels of trust. However, in today’s environment of increasing choice, business complexity, and short attention spans, B2B …

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